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Post by bostonmediaguy on Dec 15, 2009 9:54:34 GMT -5
As discussed here ( bostontvnews.proboards.com/index.cgi?board=general&action=display&thread=3) late last year, CBS corporate has decided to combine television and radio forces for a "local all-media push." EDIT: Of course, linking to the interview would help (!) ( www.tvnewscheck.com/articles/2009/12/15/daily.4/) Some highlights: * It's not going to be a cookie-cutter approach to how we implement this across our markets. Peter, Dan Mason and I will be traveling to all the markets starting with the big ones and sitting down with the general managers and department heads. We want to figure out what makes the most sense in each market. We will be giving them suggestions and ideas that have come up in other markets, but we're not going to force them on people. We're going to be more like coaches. * ...we have a lot of strength in TV and radio and digital and we have got to combine those strengths a lot more than we have had in the past. *What we're going to do is we're going to aggregate the sites and come up with one site in each market that will incorporate the news, sports, weather. We want to make it hyperlocal, equivalent to the best local paper with all the local information and then have links to our assets outside of the local areas such as CBS News.com, CBSSports.com, etc. |
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Post by BTVNadmin on Dec 15, 2009 10:34:48 GMT -5
Will update front front page as soon as I can.
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kvn
Full Member
Posts: 103
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Post by kvn on Dec 15, 2009 13:27:27 GMT -5
What does all this mean in plain language? For example, will the radio people be on the tv, and vice versa? To me aggregate is the material in gravel, hot top, and concrete.
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Post by dotcomeditor on Dec 15, 2009 13:56:11 GMT -5
So, instead of several Web sites that I have never visited, I'll be able to have just one site that I'll never visit? I like that, it's very efficient.
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Post by 7engineer on Dec 15, 2009 17:49:23 GMT -5
It doesn't say how many people will be laid off when they do this, but I'm sure that's the real goal.
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Post by rbreton on Dec 15, 2009 18:10:11 GMT -5
I haven't looked into this too much...but please, the first step, is get rid of WBZ AccuWeather forecasts!!!! Please, have the WBZ-TV meteorologists provide the radio forecasts. I find them a lot more accurate and detailed. Just my opinion.
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Post by bostonmediaguy on Dec 15, 2009 19:51:30 GMT -5
What does all this mean in plain language? For example, will the radio people be on the tv, and vice versa? To me aggregate is the material in gravel, hot top, and concrete. I'm sure that having radio reporters appear on television, and vice-versa, will continue. It's not as prevalent as it once was, however. In the early to mid '90s, Don Batting, Gary LaPierre, Anthony Silva, Tom Cuddy, and Gil Santos all appeared routinely. You'll likely see that done again. As for aggregating for the web; the short of it is a combined website. My guess is wbz.com will be the URL. It's only been for the past six or seven years that radio and television have had separate webpages. As noted in the article, though, what is seen in one market may not be done here in Boston. WBZ-AM and WBZ-TV however are two of the few CBS radio/tv properties that share a physical plant. I believe KDKA in Pittsburgh and WCBS in New York are the only others. |
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Post by bg02445 on Dec 15, 2009 21:19:41 GMT -5
They even share a newsroom.
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Post by leftylucy on Jan 1, 2010 11:14:04 GMT -5
What does all this mean in plain language? For example, will the radio people be on the tv, and vice versa? To me aggregate is the material in gravel, hot top, and concrete. I'm sure that having radio reporters appear on television, and vice-versa, will continue. It's not as prevalent as it once was, however. In the early to mid '90s, Don Batting, Gary LaPierre, Anthony Silva, Tom Cuddy, and Gil Santos all appeared routinely. You'll likely see that done again. As for aggregating for the web; the short of it is a combined website. My guess is wbz.com will be the URL. It's only been for the past six or seven years that radio and television have had separate webpages. As noted in the article, though, what is seen in one market may not be done here in Boston. WBZ-AM and WBZ-TV however are two of the few CBS radio/tv properties that share a physical plant. I believe KDKA in Pittsburgh and WCBS in New York are the only others. You're reading wrong a little. This all about sales and revenue. It's just another way to cross-sell via one platform as opposed to try selling their conetnt(radio/TV/web/mobile) via different streams. Digital revenue is growing nonstop. It's outpacing traditional revenue streams. Most of account execs are now being retrained and trained to package CBS properties in the new way. This is not so much about the workforce, talent, real estate, vendors,etc which are all evaluated weekly and daily but more about transformation of the advertising model for local clusters. |
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Post by bostonmediaguy on Jan 4, 2010 12:38:12 GMT -5
Beginning tonight, the A-block of the CBS Evening News will air on WBZ NewsRadio 1030. www.bostonherald.com/blogs/news/mediaBiz/index.php/2010/01/04/katie-couric-coming-to-wbz-radio/Beginning tomorrow, Monday, January 4th., WBZ will air the first segment of the CBS Evening News with Katie Couric at 6:30PM. This segment runs about 10 minutes (it’s a different length each night). At about 6:40PM we will resume our regular all-news formatted broadcast.
This is Monday-Friday only.
Our sister station, WCBS-AM, in New York has been successfully doing this for some time, and we previously did this for one week when Katie Couric first took over the Evening News Broadcast a few years ago.
Additionally, Katie Couric will talk with WBZ’s Diane Stern on a weekly basis about the current day’s news events to help promote the WBZ simulcast. Diane will talk with Katie tomorrow and then will do on each Wednesday going forward. |
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Post by leftylucy on Jan 7, 2010 1:20:23 GMT -5
Beginning tonight, the A-block of the CBS Evening News will air on WBZ NewsRadio 1030. www.bostonherald.com/blogs/news/mediaBiz/index.php/2010/01/04/katie-couric-coming-to-wbz-radio/Beginning tomorrow, Monday, January 4th., WBZ will air the first segment of the CBS Evening News with Katie Couric at 6:30PM. This segment runs about 10 minutes (it’s a different length each night). At about 6:40PM we will resume our regular all-news formatted broadcast.
This is Monday-Friday only.
Our sister station, WCBS-AM, in New York has been successfully doing this for some time, and we previously did this for one week when Katie Couric first took over the Evening News Broadcast a few years ago.
Additionally, Katie Couric will talk with WBZ’s Diane Stern on a weekly basis about the current day’s news events to help promote the WBZ simulcast. Diane will talk with Katie tomorrow and then will do on each Wednesday going forward. It's just another sponsorship opportunity for advertisers. It didn't catch on the first the first time they had her. A national TV newscast is not bringing anything to the table when it comes tp radio. She's no Paul Harvey or Charles Osgood. |
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Post by martin1945 on Feb 11, 2010 22:35:09 GMT -5
I haven't looked into this too much...but please, the first step, is get rid of WBZ AccuWeather forecasts!!!! Please, have the WBZ-TV meteorologists provide the radio forecasts. I find them a lot more accurate and detailed. Just my opinion. I couldn't agree with you more! I've been saying this for *years* |
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Post by bostonmediaguy on Jun 14, 2010 6:33:57 GMT -5
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Post by bostonmediaguy on Jul 1, 2010 13:42:09 GMT -5
WBZ-AM has adopted a new logo. Look familiar? www.wbz.com |
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Post by patsx3 on Jul 1, 2010 16:49:08 GMT -5
WBZ-AM has adopted a new logo. Look familiar? www.wbz.comI was just about to post about that. Not a big fan of the logo, but it's definitely better than what they had. I wonder if they still plan to combine websites at some point.. |
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