andy
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Posts: 29
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Post by andy on May 31, 2009 22:40:07 GMT -5
I don't know if anyone else watched the MTV Movie Awards, but 7 bought air time and aired their "Your Newscast" Promo. I wonder how much they payed for that, and whose idea it was, because their target audience was most likely watching the MTV Movie Awards tonight. I think it was a good idea since they are trying to gain the younger demographic.
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Post by fluffernutter523 on Jun 1, 2009 11:28:12 GMT -5
I didn't watch, but I'm pretty sure they just bought the time from your local cable company. I know cable companies do this. It probably wasn't that much money either. In otherwords, it wasn't seen nationally.
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Post by fox25newswfxt on Jun 1, 2009 21:16:27 GMT -5
I have seen the "your newscast" promos on other cable channels too. TBS TNT NICK TLC E!
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andy
New Member
Posts: 29
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Post by andy on Jun 2, 2009 0:11:00 GMT -5
I know it wasn't shown nationally, I didn't mean to imply that it was, I just wanted to point out the efforts that 7 is going to in order to gain the much coveted younger demo. I'm curious to know what everyone else thinks about this, is it a good idea for local news stations to send money to promote themselves on cable stations? I know of at least one other station that does it as well, WTNH in New Haven, CT.
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Post by tekengfcc on Jun 4, 2009 7:54:42 GMT -5
I believe WHDH just made a deal with Comcast to stream different commercials to their Comcast feed. Those ads on the cable channels must be part of that deal.
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